Case Study
Optimization of Advertising Costs and Generation of Higher Quality Leads
Challenge and Solution
Twilio, a global leader in business communications, faced the challenge of reducing advertising costs and improving the quality of leads generated for their sales team. The goal was to efficiently reach specialized B2B technology buyers in the corporate sector across South America.
To tackle this challenge, we designed a comprehensive strategy that incorporates various digital marketing techniques. Multifaceted advertising campaigns were implemented, leveraging experimentation and continuous optimization to identify the most effective tactics.
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Methodology and Tools
TEAM
The achievements in this project are due to the synergy of a multidisciplinary team, whose diverse perspectives and skills are crucial in addressing various challenges. Since 2021, this specialized team has been the key to our mission's success.
Creates attractive and effective visuals for campaigns.
Crafts and translates persuasive and culturally relevant texts.
Manages new requests and ensures service quality.
Oversees project planning and execution, ensuring deadlines and objectives are met.
Brings the brand concept to life to optimize digital strategy results.
TEAM
Results
Results
The meticulous and adaptable approach led to a significant reduction in the cost of lead acquisition. Over two years, we managed to decrease this cost by 75%, resulting in an annual saving of 2.5 million USD for Twilio. This achievement not only optimized advertising spend but also improved the quality of leads generated, providing the sales team with more valuable prospects with a higher probability of conversion.
Despite the impressive results, we identified a key opportunity: optimizing landing pages. Although we have worked hard with those provided by the client, we recognize that having the freedom to design our pages could have yielded even more impactful results. We are excited to explore this area further and enhance the user experience, thereby elevating the effectiveness of each campaign.