Case Study

Time Manager

Modern and clear website, focused on business benefits and lead generation.

Challenge and Solution

Challenge and solution

From an informational site to a strategic digital experience.

Time Manager, SaaS platform specialized in time control and project management, needed to renew its website. The existing site did not reflect the sophistication of the tool or connect emotionally with its target audience: legal firms, consultancies, auditors and agencies.

The challenge was redesign from a more modern and technological perspective, inspired by references such as Apple, to communicate not only functionality, but value strategic and profitability that it brings to the business. Added to this was an organizational challenge: the CEO's vision came indirectly, generating iterations and rework in the design process.

Our solution was to rethink the narrative, prioritizing benefits over features, and implementing a design Aspirational UX/UI and sober that would convey innovation and trust. The result: a clear, attractive and oriented site lead capture qualified using forms and demos.

Methodology and Tools

METODOLOGÍA Y HERRAMIENTAS

Methodology and Tools

Strategic design with a focus on value and lead capture.

Analysis and understanding of the business

Review of the existing site, buyer personas and internal documentation to align strategic objectives.

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Visual and narrative exploration

Moodboards to define modern aesthetic and technological direction, and writing focused on benefits.

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Architecture and user experience

Restructuring of information to prioritize messages and facilitate navigation by solutions and users.

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Custom design and development

UX/UI design in Figma and development in WordPress, with template customization, content upload, video and forms.

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Tools

Figma, WordPress, Loom, Google Meet, ClickUp, Google Docs.

How did we achieve this?

TEAM

Mission Crew.

The right talent to transform a digital vision.

This project brought together specialists in strategy, design, content and development, who worked together to elevate the digital perception of Time Manager.

Project Manager

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UX/UI Designer

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UX Writer

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Web Developer (WordPress)

TEAM

The right talent to transform a digital vision.

Mission Crew

Mission accomplished, thanks to the right equipment.

Results

A modern website that communicates strategic value.

The new site raised the perception of Time Manager and ordered his proposal for professional services firms. The benefit-oriented narrative, navigation by solution and type of user make the web a commercial asset: explains what it solves, who it helps and how to get started, encouraging opportunities for the sales team.

Our Signature.

We know that redesigning a site is not about making up its appearance, but rather about rethinking the way a brand communicates its value. With Time Manager, we transform an information space into a strategic platform: modern, coherent and focused on generating business.