English (US)
Case Study
Web redesign and WordPress development to boost student recruitment
Challenge and Solution
Challenge and solution
LCN Idiomas, a company with a national presence dedicated to teaching English and French, was looking to modernize its digital presence.
Their previous site didn't represent the brand's identity, made it difficult to navigate and didn't offer a clear experience for those who wanted to learn about or purchase their courses.
The challenge was to completely redesign the web, optimize the user experience and enable a system that would facilitate the purchase of programs online. Everything had to run on WordPress, ensuring speed, scalability and self-management.
At 3Pi we developed a modern and responsive website, with more than 40 pages, customized animations and WooCommerce and Wompi integration for the direct purchase of courses.
The result: a platform that better connects with new students, transmits trust and facilitates the digital operation of LCN Idiomas.
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Methodology and Tools
METODOLOGÍA Y HERRAMIENTAS
Methodology and Tools
Discovery | Understanding the business and its audiences
We analyze the context of LCN Idiomas and the needs of young people, adults and professionals. We identified improving conversion and simplifying the course enrollment process as a priority. This diagnosis guided the entire project towards measurable results.
Ideation and Strategy | Defining the approach
We co-create with the client a digital plan focused on benefits and not just on information. We define the integration of an e-commerce to offer direct sale of courses. With this, the site went from being an information space to a strategic commercial channel.
UX/UI Design | Prototypes in Figma
We developed prototypes that ensured a clear hierarchy of content and forms that were visible at all times. The modern design reflected the identity of LCN Idiomas and optimized every interaction. The UX/UI approach guaranteed a smooth enrollment experience on all devices.
Development and Optimization | Custom WordPress
We implemented the site on WordPress (Jupiter X) with a high level of customization. We integrate WooCommerce and Wompi for secure shopping, plus Hubspot to centralize records. Finally, we optimize speed, SEO and mobile usability to ensure performance and scalability.
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TEAM
We brought together a team that combined design, user experience and technical development in a single workflow. From those who built the prototypes at Figma to those who customized WordPress and integrated e-commerce with WooCommerce and Wompi.
Project Manager
UX/UI Designers
WordPress Developers
End customer in validations
TEAM
Results
Results
We provide LCN Idiomas with a modern, professional digital platform aligned with its values. The web not only improved the browsing experience and recruitment of new students, but it also facilitated the direct sale of courses, automating processes and allowing the company to scale its services without relying on manual steps.
We believe that a website isn't just a showcase, it's an engine of growth. With LCN Idiomas, we combined design, development and e-commerce under a strategic process based on the double diamond, which allowed us to deliver a solution that not only informs, but also converts visitors into students.
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