English (US)
Challenge and Solution
Challenge and solution
Dulpan, a leader in the production and distribution of sauces, jams, dressings and preserves, was looking for modernize your digital presence without losing the essence that your customers recognize. Their website didn't differentiate the experience between professional audiences and retailers, and the catalog was not organized for agile navigation.
At the same time, quote requests were received through dispersed channels and without connection to your CRM, which slowed down commercial management. The challenge was redesigning the digital experience, accompany the change with a complete rebranding and optimize the technological operation.
At Tres Pi we create a comprehensive solution: new graphic identity, packaging redesign, modern Shopify site with catalog segmented by audiences and product lines, and integration with Bitrix24 via Webhooks to capture and manage quotes in real time.
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Methodology and Tools
METODOLOGÍA Y HERRAMIENTAS
Methodology and Tools
Audience discovery and analysis
We study the catalog, business processes and audience segmentation for retailers and professional buyers.
Information architecture and UX research
We analyze references in the food industry, we define categories and design intuitive navigation.
Technological development and integration
We built the site in Shopify and we connect it with Bitrix24 via Webhooks, ensuring a continuous flow of data for sales and marketing.
Visual identity and graphic resources
We redesign packaging, We created Still lifes by category and we unify aesthetics at all points of contact.
Tools
Figma, Shopify, Bitrix24, Node.js + Webhooks, ClickUp, Adobe Suite.
Audience discovery and analysis
We study the catalog, business processes and audience segmentation for retailers and professional buyers.
Information architecture and UX research
We analyze references in the food industry, we define categories and design intuitive navigation.
Technological development and integration
We built the site in Shopify and we connect it with Bitrix24 via Webhooks, ensuring a continuous flow of data for sales and marketing.
Visual identity and graphic resources
We redesign packaging, We created Still lifes by category and we unify aesthetics at all points of contact.
Tools
Figma, Shopify, Bitrix24, Node.js + Webhooks, ClickUp, Adobe Suite.
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TEAM
At Tres Pi we bring together a team that mixes strategy, design and technology on the same table. From those who devised the architecture of the site and the user experience, to those who gave life to the new visual identity and integrated the web with the CRM, we all work for the same purpose: that each A visit to Dulpan would feel clear, attractive and effective for any type of customer.
Project Manager
UX/UI Designer
UX Writer
Graphic Designer
Webmaster
TEAM
Results
Results
This project transformed the Dulpan's digital presence, moving from a static site and isolated processes to an integrated platform designed to sell. Now, the catalog of more than 50 products is segmented by audiences and lines, quote requests arrive in real time at your CRM and the renewed image reinforces your positioning in front of customers and distributors.
At Tres Pi we believe that a website is much more than design: is a strategic tool for growing a business. With Dulpan, we combine creativity, technology and business vision to create a platform that connects identity, catalog and CRM integration in one place. The result: a brand that is more coherent, agile and ready to conquer new markets without losing the essence that has made it recognizable for more than 25 years.
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