5 reasons to use video marketing in your company.
Video is no longer an exclusive format for the entertainment industry, it has quickly become the preferred medium for marketing teams to communicate with prospects and customers online. Millions of videos are uploaded to the internet daily and these have a great impact on the way people carry out their businesses. Find out why video is so important and why you should consider adding it to your marketing strategy with these 5 Reasons to Use Video Marketing in your Company.
Create videos can help keep people connected to your brand, especially if you add a little humor. With the video you can show the most outstanding features of your product while sharing the personality of the brand. It's always best to give people the information they need as soon as possible, keeping everything interesting. Video is the best medium to achieve this goal.
1. The videos are fun and informative
2. They keep your audience engaged
Instead of writing pages of text, videos give you the power to visually showcase a product or service and explain things in a fraction of the time. This is your chance to do something compelling for your audience, so that they pay attention and get to know your company. The more eye-catching a video is, the better chance you have to bring them into the marketing environment and make a sale.
3. It's easier to convince people with a video
It's one thing to write down the reasons why someone should buy your product, but it's another thing to see the product in action. Using a video is your chance to really show off everything your product can do. Do your best by explaining why people should be interested in what you're selling and how it's going to make their lives easier.
As an extra for this post below is an explanatory video in motion graphics that we made in 3π media/media explaining how an application works. I chose this video because if it hadn't been for this one, there wouldn't be any other way to understand everything the application does in less than two minutes.
Enjoy it and imagine how long it would take to explain the same thing in a text or presentation.