Video marketing: 10 reasons to love it.
Video Marketing 10 Reasons to Love It. Although it is said that an image is worth a thousand words, imagine the amount of information that can be transmitted using video as a communication tool.
Well, according to Dr. James McQuivey, the amount of information contained in 1 minute From video it is from 1.8 million of words. Now let's think... How much time and energy would it take you to write this large number of words?
If you're a typewriter and you can achieve 500 words in 1 hour, it would take you 150 days achieve 1.8 million words, that is, some 5 months Do you really have all this time to invest? If you are not 100% convinced with the above, then you will find 10 incredible facts who will finish doing it:
Also read our post about 5 reasons to use video in your marketing strategy
10 reasons
1. Greater understanding: Videos increase the ease of Understanding of a service or product in a 74%
2. Increase purchase intent: 73% From consumers They make a purchase after watching a video about the product.
3. Increase trust: 64% From consumers They buy in a virtual store after watching a video.
4. Get the right message across: 71% of consumers say that after watching a video corporate they were left with a positive impression about the brand, its products and services.
5. People consume it massively: Once a week 75% From the executives They make time to watch videos on web pages related to their work.
6. Improves brand recall: 80% of Internet users Do you remember the video you saw in an ad online advertising.
7. Improve SEO visibility: Your website It has the twofold of possibilities of coming out in the first results of Google if it includes a video.
8. Generalized platform: YouTube It's the second most used search engine in the world!
9. It's the standard for effective communication: 100 million Of people watch videos on the internet every day.
10. Provide more information: 26% Of people are looking for More information after watching a video.
If you're like 80% of people, you've probably only read the titles. You can watch this video as well.
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