• Customer-Centric Funnels: marketing funnel that puts the customer at the center of every stage of the buying process.

• Funnel: model that illustrates the customer journey, from knowledge of a product or service to purchase and beyond. 

• Awareness: first stage of the marketing funnel where the objective is to capture the attention of potential customers and make them aware of the existence of a product or service.

• Interest: stage of the funnel in which we seek to awaken the interest of the potential customer through relevant and detailed content that resonates with their needs and questions.

• Consideration: phase in which potential customers are evaluating different options and comparing products or services before making a purchase decision.

• Purchase: stage of the funnel where the customer makes the decision to purchase the product or service. The objective is to facilitate this decision and to make the purchase process as simple and pleasant as possible.

• Retention: process of keeping existing customers satisfied and engaged with the brand after the initial purchase. It involves excellent after-sales service and personalized communications.

• Advocacy: stage in which satisfied customers become brand advocates, recommending products or services to others and providing positive testimonials.

• Customer Lifetime Value, CLV: A measure that estimates the total value that a customer will bring throughout their relationship with the company. A higher CLV indicates more valuable and loyal customers.

• KING: financial metric that calculates the return on an investment, comparing the benefits obtained with the cost of the investment.

It's a marketing funnel that places the customer at the center of every stage of the buying process. This approach is based on deeply understanding the customer's needs, wants, and behaviors, and then using that information to guide their interactions with the brand.

Unlike traditional funnels, which often focus on volume and fast conversions, customer-centric funnels prioritize customer satisfaction and experience throughout the buying journey.

A Customer-Centric Funnel follows a process similar to that of a traditional marketing funnel, but with a much more detailed focus on the customer experience at each stage:

1. Awareness: At this stage, the goal is to capture the attention of potential customers. Strategies often include educational content, social media posts, and paid advertising that resonates with the interests and needs of the audience. It's crucial that content is relevant and provides value from the first contact.


2. Interest: Once the customer's attention has been captured, the next step is to awaken their interest. This can be achieved through more detailed content such as blogs, webinars, eBooks and case studies. 


It's important to personalize this content so that it directly answers potential customers' concerns and questions.


3. Consideration: At the consideration stage, customers are evaluating different options. Here, the content should focus on showing how your product or service can solve their specific problems. 



Customer testimonials, product demos, and comparisons with competitors are effective tools in this phase.


4. Purchase: In the buying stage, the objective is to facilitate the customer's decision. Offering special promotions, facilitating the payment process and providing excellent customer service are key to turning interest into a sale.


5. Retention: The funnel doesn't end with the purchase. Retaining customers is essential for sustainable growth. This involves offering excellent after-sales service, sending personalized communications and ensuring that the customer is satisfied with their purchase.


6. Advocacy: The final stage is to turn satisfied customers into brand advocates. This can be achieved through loyalty programs, requests for reviews and testimonials, and by encouraging word of mouth.

Not only are brand advocates returning customers, but they can also attract new customers through referrals.