It is a basic program that consists of creating paragraphs of random text that doesn't make any sense for readers, but it aims to obtain trending search keywords, and thus obtain constant traffic to your website.

There are different ways to manipulate this algorithm: using automated programs or services to create links to your site, buying or selling links, exchanging money for links or messages containing them, exchanging goods or services for links or sending someone a “free” product in exchange for writing about it and including a link.

Page rank is one of Google's most popular and best-known algorithms for ranking websites in search results. Basically, this algorithm gives importance to your website by counting the number and quality of web pages that link to yours.

We know that one of the most important parameters to position yourself in Google is content with attractive information, which must include relevant keywords and these must be used properly indicating the central theme of the content, however some pages copy literally taking advantage of keywords to improve the ranking of their site, Google is already taking very strict measures on domains that have high rates of elements copied from other websites (blocking pages or simply pushing them to the bottom of search rankings).