It is a basic program that consists of creating paragraphs of random text that doesn't make any sense for readers, but it aims to obtain trending search keywords, and thus obtain constant traffic to your website.

There are different ways to manipulate this algorithm: using automated programs or services to create links to your site, buying or selling links, exchanging money for links or messages containing them, exchanging goods or services for links or sending someone a “free” product in exchange for writing about it and including a link.

Page rank is one of Google's most popular and best-known algorithms for ranking websites in search results. Basically, this algorithm gives importance to your website by counting the number and quality of web pages that link to yours.

We know that one of the most important parameters to position yourself in Google is content with attractive information, which must include relevant keywords and these must be used properly indicating the central theme of the content, however some pages copy literally taking advantage of keywords to improve the ranking of their site, Google is already taking very strict measures on domains that have high rates of elements copied from other websites (blocking pages or simply leaving them in very low positions).

It is a practice that consists of “giving” certain content to users and another very different content to search engines (Googlebot), this is considered a violation for Google, because the content provided to users is different from what they expected, it is also used to position websites by inserting keyword text on a page to increase traffic, but when entering users will find completely different information.

It is a practice that consists of “giving” certain content to users and another very different content to search engines (Googlebot), this is considered a violation for Google, because the content provided to users is different from what they expected, it is also used to position websites by inserting keyword text on a page to increase traffic, but when entering users will find completely different information.

It consists of hiding the texts with keywords to manipulate Google search rankings, these are some examples that programmers apply to carry out this practice: they use white text on a white background, they locate the text under an image, they use CSS to position the text outside the screen, they set the font size to 0; these are the most popular techniques.

It is usually very common in the drafting of some web pages and is used to attract much more attention, this is a very serious error since Google easily detects it and if you do so your website will lose relevance in search engines; it works by repeating the word to be positioned so many times that the text already loses its naturalness, an example of this would be:

We sell personalized pajamas. Our personalized pajamas are handmade. If you are thinking of buying personalized pajamas fill out this form, and contact our personalized pajamas specialists, pijamaspersonalizadas@example.com.

7. Unexpected behavior

It often happens that when we are browsing the web, unforeseen things happen: a pop-up page opens without having clicked, any type of manipulation of the content of the page can be modified unexpectedly, and files can be downloaded or executed on the computer without any type of consent, among others. People who carry out this type of practice generally do so in an effort to obtain the email of their visitors and through deception they apply this process, changing the location of the content on a page so that when a user believes that they are clicking on a link or button to search for information of interest to them, they are actually taking them to a form.

Google doesn't just want to provide its users with search results with greater importance for your queries, it also wants to provide a secure experience, which is why it provides very powerful protections to detect any type of alteration and have absolute control of its program, which is why you must be very careful in your practices to position yourself in Google, and to know very well the guidelines that the largest search engine in the world implements, in this way we will be experts in positioning our brand.